Client: Classe B

Project Brief: More than 16.5% of the portuguese population work as a freelancer. With this study, our purpose is to understand the needs, worries and expectations of an independent worker in Portugal.

Exploratory user interviews, Thematic Analysis, User Journey map, Personas
Client: The Envelope

Project Brief: Newsletters are booming and email is a refreshing antidote to the constant content we get from social media. In a world overrun by endless algorithmic feeds, we wanted to understand how gen Z engages with newsletters

Online survey
Client: Mishmash

Project Brief: In a mainly digital work environment, can analog tools help us think better? Our aim with this study is to observe how people use a paper planner to organize their days.

Usability testing, user interviews

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